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Strategy and Vision


“Promoting good health”.


Rossendale Primary Health Care Centre

161 Bacup Road, Rawtenstall, Rossendale, Lancashire, BB4 7PL

Tel: 01706 335400

Practice Manager: Natalie Huff

Vision and strategy for Ilex View Medical Practice


At Ilex View Medical Practice, nestled in the heart of Rossendale, our vision is to embody the enduring principles and values of the NHS Constitution. We strive to be a beacon of health and wellness by providing high-quality, accessible, and compassionate care, free at the point of use, to all members of our community. We aim to reflect the unique needs, values, and health aspirations of the Rossendale community, fostering a culture of continuous improvement, innovation, and patient-centricity.


1. Patient-Centric Care
   - Uphold the NHS Constitution’s principle of placing patients at the heart of everything we do, engaging with the Rossendale community to tailor our services to meet their healthcare needs and expectations

2. Quality and Safety
   - Adhere to the highest standards of excellence and safety as outlined in the NHS Constitution, ensuring that our services are safe, effective, and focused on patient experience

3. Accessibility and Responsiveness
   - Ensure that services are available to all in Rossendale, regardless of age, gender, ethnicity, or socio-economic status, adhering to the NHS Constitution’s guideline of providing a comprehensive service available to all based on clinical need, not an individual’s ability to pay

4. Collaboration and Partnerships
   - Foster collaborative relationships with other healthcare providers, community organizations, and local authorities in Rossendale to create integrated care pathways, aligning with the NHS Constitution’s emphasis on integrated care

5. Staff Development and Well-being
   - Invest in the continuous professional development of our staff, nurturing a supportive and inclusive work environment that reflects the values of the NHS Constitution

6. Innovation and Continuous Improvement
   - Foster a culture of innovation and continuous improvement, leveraging evidence-based practices and technology to enhance service delivery and patient experience.

  1. Community Engagement
    - Engage with the Rossendale community to understand their needs and preferences, ensuring that our services are aligned with the evolving health and well-being needs of the population we serve.

    8. Financial Sustainability
    - Operate efficiently and responsibly to ensure the long-term financial sustainability of the practice, while ensuring that resources are utilized effectively to provide high-quality care.

    9. Environmental Responsibility
       - Commit to reducing our environmental footprint, aligning with the NHS’s ambition towards achieving net-zero carbon emissions, and promoting environmental sustainability in our operations and community engagements.

    10. Accountability and Transparency
       - Foster a culture of accountability and transparency, ensuring that our practice operates ethically, responsibly, and in alignment with the legal and regulatory frameworks governing healthcare delivery, as articulated in the NHS Constitution

    By adhering to these strategic objectives, Ilex View Medical Practice aims to contribute positively to the health and well-being of the Rossendale community, upholding the values and principles of the NHS Constitution in our journey towards excellence in patient care and community service.

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